My Role

UX Design

Techniques

User testing, low & high-fidelity wireframing, prototyping

Tools

Pen + Paper, Adobe XD

Platform

Mobile

Overview

This project is about designing a mobile feature of a grocery store app to solve shoppers’ pain points.

Problems

With insights gathered from user research, I narrowed down the most prominent pain points: 

  • Waiting at checkouts
  • Risk of COVID-19 infection
  • Long wait times for customer service

After identifying the pain points above, I narrowed down my research to the key question:

How might we help ease shoppers' anxiety about possibly standing too close to other people in line?

Our Users

Our users are urban-dwelling busy bees who shop for themselves or on behalf of their families on a regular basis. They prefer in-store shopping over online for ready availability of fresh food and the ability to select their own products. They want to feel more protected from Coronavirus particularly during checkout when social distancing can be challenging to practice.

Solution

My solution idea is to bring the best of online shopping inside brick and mortar stores by offering shoppers the ability to self-checkout using their mobile device. Shoppers can use their own device to scan and pay for their shopping from any location in the store. This feature eliminates consumer and staff contact and can help stop the spread of COVID-19. 

Design

Sketching

Scan

Add to Bag

Shoppingcart

Checkout

Confirm

Usertesting

Scan

Shoppers simply scan product barcodes with their phone

 

They can’t find their shopping cart when they just want to check their items.  

They like how the app asks if they want to add the item to the bag after scanning the barcode. This allows them to check the item price first before adding it to their shopping cart.  

Pay

They can self-checkout using mobile pay

They find it convenient that there’s an option to go back to scan more items in case they missed something on their shopping list. They find the large checkout button easy to click.  

 

They want to have more payment options such as Pay Pal, Apple Pay, Google Pay, and more.  

Go

Shoppers show a QR code to an employee on their way out. 

They find the progress indicator useful – it’s a good way to validate their shopping experience.

Key findings from the user test:

  1.   Shoppers are able to identify the scan feature and its uses with ease.                         
  2.   Shoppers would like to have more payment options, easy access to the shopping cart, and more instructions for clarity.                                                
  3.   Allow shoppers to continue scanning or proceed to the shopping bag to give them more control over what comes next after they add an item. 
View Prototype

Future Steps

  1.   Personalised feed for shoppers based on their shopping habits to suggest the right products and promotions.       
  2.   Shoppers would like to have more payment options, easy access to the shopping cart, and more instructions for clarity.                                                
  3.   Special discounts only for app users to attract more users and build brand loyalty

Learnings

The design process was an exciting creative challenge for me. It taught me how effective research is essential for achieving functionality, effortless usability, and intuitive appearance. I was content with the final product specifically because the application truly felt usable.